Target Audience

The target audience for my music video is of a wide spectrum. i believe Benjamin Francis Leftwichs music is generally listened to by 16-24 year olds. Due to his young age and the singer song writing vibe it appeals to high school students up to university students. As he is yet to hit 'the big time' he gigs at small town venues across the UK and is yet to branch out in Europe, because of this the genre directs towards a more 'indie' crowd due to the venues in which are played and the audiences that are there. However despite the direction of his music the video does appeal to several people under several circumstances. The video tells of a teenage boy who has lost a family member/friend, immediately this shows general links in where others can relate. Alongside this the melancholy tune and the loneliness in which the character feels it also targets people under this emotion.

Due to these factors the main target audience initially seems to be of that of the fans of Benjamin Francis Leftwich, however I wish to try and leave the video open to interpretation to gain a wide range of viewers depending on emotions in which they feel at the time.