Video Response to questions

Questionnaire for feedback on products

Questionnaire for feedback on products

1.    What do you think of my products as a whole?

2.    Do you think they represent my music video?

3.    Do you think the products have the professional feel in which i was aiming for?

4.    what did you dislike about them the most?

5.    What would you change on any of them if you could?

Final tour poster analysis

Final tour Poster

Second Draft poster

First Draft poster

Update

I have been working hard on editing the video, over 30 minutes of footage for 40 seconds of clip. Initially I have underestimated the amount of footage that is needed for the music video. I have concluded that a large amount of filming is still too be done, trying too fit it in around the weather is proving tricky but hopefully my persistence will pay off.

Text at the beginning of the video (update)

After research and trying different texts, I have decided not too use any texts, I believe that the video loses its professional finish. My initial idea was to use text to give the effect that the song was on a music channel, however just makes the video look amateur.

Text Poll

I asked 12 people of which they believe is the best text to use for the beginning of as music video of my genre, below are the results

Franklin Gothic Medium

Benjamin Francis Leftwich

Atlas Hands

II

Elegance

Benjamin Francis Leftwich

Atlas Hands

IIII

Verdana

Benjamin Francis Leftwich

Atlas Hands

llllll

Text Shortlist

Below are several different fonts. i created a shortlist to then use as a poll to decide which would be the best too use at the beginning of my video. although i am still unsure whether to use this as a feature.

Franklin Gothic Medium

Benjamin Francis Leftwich

Atlas Hands

Elegance

Benjamin Francis Leftwich

Atlas Hands

Verdana

Benjamin Francis Leftwich

Atlas Hands

Drafts and Final CD cover analysis

Final CD Case (all)

Final Cd Spine

Final Cd cover BACK

Final Cd Cover

Work Update

Today i tried to upload a text on too my music video causing the whole unsaved work to crash and now causing me to start over again. Despite this I am still determined to carry on and do the work to the best of my potential.

on a plus side i should have my final covers finished for tomorrow and apart from the fault mentioned above everything is going to plan

Second draft back Cover, decision to use original 2nd draft

Out of the two back covers of the second draft I asked numerous people which they felt had the most potential to become better and 70% of the people agreed the one with the fire was the better out of the two and had greatest potential, as well they felt that it matched the front cover better and could be easily linked together.

 
I agree with the majority of views and I am going to use the original 2^nd draft back cover due to the message in which it implicates.

 
The image still keeps the ‘mirror’ balance of the image with the main focus point in the centre of the image, as it is on the front.

 
The fire also contrasts with the tree and symbolises two actions or perhaps two different feelings or interpretations of how people feel. This idea links closely to my video due to the emotions passed through the video to the audience

2nd draft CD front and back cover analysis/feedback

Once again I spoke to several people in how I could improve my second draft front and back cover this time I will use specific criticism of the individual products to improve both the front and back greater than before.

 

Text

The text I used also got much praise once more as they did before; I made the text more enhanced to get a greater professional feel.

However, to improve:

- I need to keep the texts on both the back and the front the same; this was an error in which I was unaware

- On the back of the cover the text is hard to see due to overlapping of the image, I will have to rearrange either the picture or the text to suit the cover.

- Experiment with position and colour of text.

- include the album name

People said that the definition of the text was greatly improved and give the album a more professional feel.



Quality

The overall quality of the image and text greatly improved and made the covers seem greatly improved due to the quality of the images used, to improve:

-          Include a barcode to keep the professional feel in which I have tried to put across

 

 

Image

Once more the Pathetic Fallacy theme of which I wish to achieve has been praised. People felt this improved image worked well in the centre and the quality was greatly improved which held the professional feel in which I have tried to grasp with all my products. I changed and improved the images and listened to the feedback about the night and day comment and worked on this idea.

 

I feel that the transition from the 1^st draft to the second draft was a great improvement and I feel proud of the changes that have happened. However I still feel there is improvement to be made to get the high quality/ pathetic fallacy theme in which I have wished to impose from the start.

1st draft CD front and back cover analysis/feedback

 I spoke to several people including family, friends and even random people and asked for feedback on the first front and back cover draft; below are several factors which were addressed:

Quality

The overall quality of the image and text was overall poor and looks unprofessional to improve:

- Use a better quality camera so image quality isn't poor.

- Don’t use a shot from the video, it makes the cover seemed rushed.

- Spend more time on text quality, the text seemed over stretched and once again rushed, I will edit the text individually to seem bolder therefore more professional.

Image

I got a lot of praise for the actual image and people seemed to respond to the ‘pathetic fallacy’ theme in which I explained, however they did mention quality and thought the hot air balloon had no real relevance to the theme or front cover. to improve:

- To improve the image as I addressed before I will use a greater quality camera.

- I will find a more isolated tree to show feelings of loneliness and to represent the overall vibe that the album gives off.
      - Use a new image for the back cover, perhaps a contrast of night and day to show a quirky effect of contrast in front to back cover.

Text

The text I used also got much praise, people felt the almost ‘handwritten’ theme it gave off worked well to show an upcoming singer song writer and I believe it represents the work in which a singer song writer has to put in. People also said position of text was quite poor in relation to the image due to over lapping and poor finish. To improve:

- I am going to look at more texts and try them upon the new image used.

- Keep the ‘home made’ look of the text to keep the message.

- Experiment with position and colour of text.

Overall people agreed the album cover seemed rushed and this is something I will address with the ideas stated above. Despite its great downfall being the quality people I surveyed liked the fact that the natural theme was linked and this is something I wish to stick too.

Second draft cover Alternative

Second Draft back cover

Second Draft Cd cover

CD case front 1st draft

CD case back 1st draft

Measurements, Why?

I have searched the internet for the common dimensions for all of my products.

I have done this to ensure a greater professional look when all the final products are complete

By making the simplest of products professional it also enhances my overall professional look in which I strive to achieve

Poster Measurements

CD Cover Measurements

Update

Myself and my actor, Jake Faulkner have been taking several weekends to film the beginning of my video the progress is good however i do need to wait some more time till the weather is overcast to get a greater sense of feeling from the actor. i am currently editing a draft for the video but am finding it hard to use 'Pinnacle Studio 12' to the best of its capabilities.

Several ideas for shots

A quick summary of different inspirational shots of what my music video will consist of.

Shot List

The majority of shots will consist of many close ups and tracking shots aswell as:
Long Shots
Wide Shots
Panning
and others with several edits.
The close ups/ extreme close ups will achieve a sense of loneliness perhaps brushing his hand on grass and branches.
Long shots once again will be used to gain a sense of isolation aswell as panning etc.

Risk Assessment

Hazard	Harm	People at risk	Probability (out of 5)	Severity (out of 5)	Measures to be taken
Low Branches	Minor injury	Both	3	1	Avoid branches on pathways
Brambles	Minor injury	Both	3	1	Appropriate clothing Maintain pathways Brief ways of moving
Stings	Minor injury – allergic reaction	Both	2	2	Suitable clothing worn Known medical information Avoid areas
Falling Deadwood	Minor to serious injury	Both	1	5	identify areas Avoid areas
Trips	Trips and falls – minor injury	Both	3	1	Appropriate footwear Avoid area
Uneven pathways	Trips and falls – minor injury	Both	2	1	Appropriate footwear
Weather	Too cold or Too hot, minor to severe	Both	1	3	Appropriate clothing Check weather before filming
Water	Drowning	Both	1	5	Be aware Stay well away from dangerous water

Planning

This is my first upload of planning towards my music video, more planning to come (risk assesment etc.)

Story Board

Plan of Action

To gain the grade I feel I should be achieving it would be best for me and the quality of my work to work alongside an action plan, and to work sufficiently to the plan.

 By October

·                     All Planning Complete (costumes, health and safety risks, props, camera angles)

·                     Video Analysis

·                     Poster Analysis

·                     Location Shots

·                     Poster

·                     CD Front Cover/Back/Spine (all drafts)

By November

·         All filming should be complete and ready to edit

By December

·         I hope the majority of my video Is edited (will be a bonus if complete)

-      Things to take into account are the weather and whether my actor is available and I shall have to work alongside my video schedule in order to succeed this aim

By the end of February

·                     By the end of February I would like to think that my whole project is complete and done and ready to get a high mark in which I wish for

Email To Artist

Target Audience

The target audience for my music video is of a wide spectrum. i believe Benjamin Francis Leftwichs music is generally listened to by 16-24 year olds. Due to his young age and the singer song writing vibe it appeals to high school students up to university students. As he is yet to hit 'the big time' he gigs at small town venues across the UK and is yet to branch out in Europe, because of this the genre directs towards a more 'indie' crowd due to the venues in which are played and the audiences that are there. However despite the direction of his music the video does appeal to several people under several circumstances. The video tells of a teenage boy who has lost a family member/friend, immediately this shows general links in where others can relate. Alongside this the melancholy tune and the loneliness in which the character feels it also targets people under this emotion.

Due to these factors the main target audience initially seems to be of that of the fans of Benjamin Francis Leftwich, however I wish to try and leave the video open to interpretation to gain a wide range of viewers depending on emotions in which they feel at the time.

Chosen Song and Reviews on Artist

Atlas Hands - Benjamin Francis Leftwich
more information will be continued about the song and lyrics and plan for video.

Artist information

-The lost young man toting a battered guitar and a fistful of broken dreams has now become a mainstay of mainstream post-Mumford British pop culture. Luckily, York singer-songwriter Benjamin Francis Leftwich has more in common with the stark confessionals of Nick Drake. 

Source: NME http://www.nme.com/reviews/benjamin-francis-leftwich/12217 


-These days, picking up an acoustic guitar must be an intimidating thing. With the likes of Bon Iver, Laura Marling and Fleet Foxes emerging in the last few years, melodic acoustic music is a very crowded party. Then again, with the heritage of acoustic songwriters stretching back from Elliott Smithto Nick Drake and beyond, it probably always has been. In such a well-ploughed field, new artists practically have to spout fireworks to stand out.
Such is the challenge that lies before 21-year-old Benjamin Francis Leftwich with his debut LP, Last Smoke Before the Snowstorm. The York-based singer-songwriter has certainly garnered the requisite attention, with two well-received EPs in late 2010 and early 2011, not to mention a popular cover of Arcade Fire’s Rebellion (Lies).


Source: BBC http://www.bbc.co.uk/music/reviews/nc3q

Initial ideas update

Initially I wished to create a video showing ‘the morning after’ a party. After listening to several songs during in preparation I come across a different genre of song called ‘Atlas Hands’ by Benjamin Francis Leftwich. Immediately the song set the scene for a lonely character, perhaps reflecting on love or other factors in his life. The video will be set in a ‘wood like’ setting too show pathetic fallacy and to reflect the characters emotions.

More information will be posted soon.

Band Posters/adverts Analysis

Media studies

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The Representation of Bands in Music Videos

How are the band represented media

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Album Cover Analysis

Album covers

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Introduction, initial ideas

For my A2 product i am going to create a music video to the highest standard. The music i am interested is mainly 'indie rock' or 'indie'. I wish to create a unique style video.

I will be creating the music video, album sleeve, digipack and tour posters.

An initial idea which i am interested is a character or a storyline to the video rather than images of the band. It would be a narrative of a story of a boys life after a party and the realisation of what he has done. I am still unsure on the song i wish to pick, 'leave before the lights come on' by 'Arctic Monkeys' seems very appealling due to good bridges and varaiton of tempo throughout the song. This will allow me to use many cuts and different editing techniques to reach my potential.